LET OUR TEAM HANDLE YOUR
MARKET ACTIVATION EXERCISE
Our marketing activation program is guaranteed to increase your profits and helps you reach your strategic goals. As customer preferences and attitudes keep evolving we adjust accordingly. We start by identifying which customer groups to target and then mapping out a tailored solution.
Customer activation is an important part of the marketing mix. But there’s more to it than branded food trucks, pop-up shops, sweepstakes, etc. We are focused on anything that excites the consumer to engage with your brand.
We define our style as a one-shot, big-bang form of advertising. Aided by technology, we consistently get more out of our customer activation programs. Our breakdown includes:
- Live Reporting: Access to live reports helps us tweak and perfect an activation accordingly.
- Registration Check in: This gives us the impression of who will be in attendance, and allows you to put more effort into the experience itself..
- Engagement: We develop exciting front end digital and non digital experiences to engage your audience.
Our product sampling is one effective way of gathering powerful content for your product like reviews and ratings which helps your brand increase traffic, conversion and insights.
Our product sampling campaigns (Wet Sampling, Dry Sampling, School sampling etc) can get you as high as 95 percent review completion rate. This success rate comes up because:
- Project Knowledge: We understand perfectly what you’re trying to accomplish.
- Target: From experience, we can reliably do consumer targeting with high precision for you.
- Timing: We always time our sampling campaigns right .
We know that only 25% of product launches are successful after launch. We have found a way of generating brand awareness, justifying the budget, and establishing credibility to make your product launch successful.
Here is our Product Launch blue-print:
- Preparation: We narrow down your audience by creating and using buyer personas.
- Clarity: We make the product offering clear and concise, with a simple message.
- Goal Setting: We ensure our goals are SMART i.e: Specific, Measurable, Achievable, Realistic and Timely .
We know that only 25% of product launches are successful after launch. We have found a way of generating brand awareness, justifying the budget, and establishing credibility to make your product launch successful.
Here is our Product Launch blue-print:
- Preparation: We narrow down your audience by creating and using buyer personas.
- Clarity: We make the product offering clear and concise, with a simple message.
- Goal Setting: We ensure our goals are SMART i.e: Specific, Measurable, Achievable, Realistic and Timely .
Merchandising is an important retail term, and we know how to do it well. We create visual identity and display that are easy to implement and won’t burn a hole in your pocket.
We also ensure that our approach is one that will leave a huge impact on customer experience in your store. We do this in the following ways:
- Presentation: We present the merchandise in a way the customer wants to buy.
- Pricing: We have discovered the best merchandise pricing through experimentation.
- Style: We ensure the Merchandise fits the lifestyle of your tribe / brand .